With four locations around Colorado Springs, Dutch Bros. has become a community staple, competing both with giants like Starbucks and with small, local coffee shops around the city.
What sets the company apart? According to its founders, it’s all about sticking to its values.
“Coffee is what we do,” the website said. “But it’s not who we are. Here at Dutch Bros., we live by three main core values. One cannot be sacrificed for another. All must work together to provide the best experience possible. We may be a coffee company, but we are in the relationship business.”
Those values are: quality, service and speed.
But what about that name? The franchise was created by two brothers, Dane and Travis Boersma, who are of Dutch descent. The family spent generations in dairy farming, but say government regulations forced them to sell the cows and make a living some other way.
The brothers bought a double-headed espresso machine, “threw open the barn doors and started experimenting with 100 pounds of beans and a rockin’ stereo.”
That was 1992 — and the experiment paid off. Today, Dutch Bros. is the largest privately held drive-thru coffee company with more than 260 locations in seven states.
Web: loyalcoffee.co | Phone: 719-235-5477
Web: pikesperkcoffeehouse.com | Phone: 719-522-1432